DirectionGroup //
Identity Development
The Brief:
Creative Direction Design & Marketing Consultants were evolving to become DirectionGroup. With this movement a new identity had to be considered and developed. Using the established idea of ‘Stand Out’, two words that formed an element of the new brand make-up, a look and feel was needed to accompany this strong statement. This imagery would then go on to play a part in the agency's promotional media and stationery.
Solution:
Conceptual ideas developed across potential promotional materials and stationery. Imagery to reflect objects and scenes that clearly ‘Stand Out’ from regular situations, yet display a quirky humour. The creative objective was to ‘deliver the unexpected’.
Identity Development
The Brief:
Creative Direction Design & Marketing Consultants were evolving to become DirectionGroup. With this movement a new identity had to be considered and developed. Using the established idea of ‘Stand Out’, two words that formed an element of the new brand make-up, a look and feel was needed to accompany this strong statement. This imagery would then go on to play a part in the agency's promotional media and stationery.
Solution:
Conceptual ideas developed across potential promotional materials and stationery. Imagery to reflect objects and scenes that clearly ‘Stand Out’ from regular situations, yet display a quirky humour. The creative objective was to ‘deliver the unexpected’.
My Hub // Music Anywhere
Identity Characters
The Brief:
With the launch of ‘Music Anywhere’ from the Carphone Warehouse, a look and feel was required for the product. The creative freedom for this project was fairly open-ended but the execution needed to have flexibility to allow it to roll across several media. It was necessary to reflect the My Hub/ Carphone Warehouse brands yet take on a new personality.
Solution:
A set of colourful, recognisable musician characters that can be placed in the palm of your hand or bag, desk, or car - basically anywhere! These characters can interact with users of the Music Anywhere product, providing them with more information within digital channels. They can also be used across any printed or in-store promotional media.
Identity Characters
The Brief:
With the launch of ‘Music Anywhere’ from the Carphone Warehouse, a look and feel was required for the product. The creative freedom for this project was fairly open-ended but the execution needed to have flexibility to allow it to roll across several media. It was necessary to reflect the My Hub/ Carphone Warehouse brands yet take on a new personality.
Solution:
A set of colourful, recognisable musician characters that can be placed in the palm of your hand or bag, desk, or car - basically anywhere! These characters can interact with users of the Music Anywhere product, providing them with more information within digital channels. They can also be used across any printed or in-store promotional media.
DirectionGroup // Identity Ideas
The Brief:
As Creative Direction Design & Marketing Consultants rebranded to become DirectionGroup, a new identity that communicated its updated values and services was required. The logotype had to hold on to the integrity of the previous logo, reflecting the company's 30 years in business, but create an up-to-date and more edgy presence, now it represented a wider group of experts.
Solution:
After sketching out multiple ideas and gaining a visual understanding for the new brand values of the company, a set of varying logo designs were put forward to the board. Each of these held onto assets of the original logo but reinvented it with a more contemporary feel.
The Brief:
As Creative Direction Design & Marketing Consultants rebranded to become DirectionGroup, a new identity that communicated its updated values and services was required. The logotype had to hold on to the integrity of the previous logo, reflecting the company's 30 years in business, but create an up-to-date and more edgy presence, now it represented a wider group of experts.
Solution:
After sketching out multiple ideas and gaining a visual understanding for the new brand values of the company, a set of varying logo designs were put forward to the board. Each of these held onto assets of the original logo but reinvented it with a more contemporary feel.
Minerva Ensemble // Identity
The Brief:
The Minerva Ensemble, a unique musical trio, approached me to produce their new identity. Once a logo and general look and feel had been established, it would run across multiple promotional media, including a company website.
Their specifications were to maintain a contemporary-classical feel and focus on their main selling point, which is to provide music for weddings.
Solution:
The design for the logo was loosely based on a coat of arms - with a central image of a cello surrounded by negative-space creating the contours of two faces (a bride and groom).
The logo along with a brand colour pallette and typeface was rolled out across business cards, letterheads, leaflets, CDs and a company website.
The Brief:
The Minerva Ensemble, a unique musical trio, approached me to produce their new identity. Once a logo and general look and feel had been established, it would run across multiple promotional media, including a company website.
Their specifications were to maintain a contemporary-classical feel and focus on their main selling point, which is to provide music for weddings.
Solution:
The design for the logo was loosely based on a coat of arms - with a central image of a cello surrounded by negative-space creating the contours of two faces (a bride and groom).
The logo along with a brand colour pallette and typeface was rolled out across business cards, letterheads, leaflets, CDs and a company website.
Tree Solutions UK // Identity
The Brief:
Tree Solutions UK, an Arboricultural Consultancy firm, needed a new, fresh identity to stand out from their competitors. The experienced, technology-led firm takes pride in offering state-of-the-art services, focusing on precision to deliver the perfect solution. Once complete the new brand would run across all stationery and promotional media including a company website.
Solution:
Initial thinking suggested the brand warranted a precise, clean look and feel - it had to become almost scientific. They wanted their clients immediately to relate and understand the services that the consultancy provides, therefore a cross-section of a tree was used to form the basic logo and 3 variations of this were created to show different sectors of service.
The Brief:
Tree Solutions UK, an Arboricultural Consultancy firm, needed a new, fresh identity to stand out from their competitors. The experienced, technology-led firm takes pride in offering state-of-the-art services, focusing on precision to deliver the perfect solution. Once complete the new brand would run across all stationery and promotional media including a company website.
Solution:
Initial thinking suggested the brand warranted a precise, clean look and feel - it had to become almost scientific. They wanted their clients immediately to relate and understand the services that the consultancy provides, therefore a cross-section of a tree was used to form the basic logo and 3 variations of this were created to show different sectors of service.
