My Hub // Music Anywhere //
Stop Animation
The Brief:
With the launch of MyHub’s Music Anywhere, Creative Direction were commissioned to design and create a tool to present and explain the way the service works. The format to be delivered was left open but there were strict budget limitations, not to mention a delivery time of only 3-4 days. The other specification was that it had to be engaging, quirky and fun!
Solution:
A stop motion animation using a female hand, AKA ‘Amy’, who expressively demonstrates how Music Anywhere works by interacting with five mobile devices - one for each finger!
Creative Direction //
Creative Christmas Stop Animation
The Brief:
Whilst on a work placement with Creative Direction, I was tasked with designing the company Christmas card. This was an open-ended brief with the only requirement being that it had to reflect the character of the company. The deliverable was to be sent to all the agency's clients and potential clients, within a limited budget, as a thank you for 2009 and best wishes for the year ahead.
Solution:
A stop frame animation created with cut out paper. All the members of staff within the agency interacted with the individual pieces of paper to form a magical festive message - watch the video to see it in full.